I don’t know about you, but I barely have enough time to run my small business let alone manage a successful search engine optimization (SEO) campaign. Over the past 18 months I have hired two companies, fired one and interviewed many (large and small). I am midway through the process of getting my company “optimized,” with a new partner. The experience has been enlightening, bumpy and rewarding all at the same time. Below, I have listed a few things to think about before signing on.