The idea behind a gift like the one pictured above is simple: create a tangible symbol that not only represents the qualities of the company itself, but sets the tone for a successful partnership going forward. In the case of Ogilvy Mather’s box, the quality of the presentation, its organization and careful selection of objects sends a nuanced, detailed message about the company culture, its processes, its expectations and its overall philosophy. While there is great value in taking a new hire aside to say “Welcome,” the addition of a concrete marker can create a lasting, positive impression.