The idea behind a gift like the one pictured above is simple: create a tangible symbol that not only represents the qualities of the company itself, but sets the tone for a successful partnership going forward. In the case of Ogilvy Mather’s box, the quality of the presentation, its organization and careful selection of objects sends a nuanced, detailed message about the company culture, its processes, its expectations and its overall philosophy. While there is great value in taking a new hire aside to say “Welcome,” the addition of a concrete marker can create a lasting, positive impression.
Can you list five synonyms for swag? No? Well, I’m happy to do it for you.
Ron Burley’s post on Inc.’s Customer Confidential column got me thinking about the positive outcomes that can occur as a result of a single, fateful interaction. I had an analogous situation arise in 1995. Through a serendipitous introduction, I met a newly minted Oracle executive that was moving to CA to take the helm of […]
Two notable bloggers (Inc. and The Frugal Entrepreneur) took up the subject of “disgruntled customers” last week. Since I have been interviewed twice in the past year on the very same topic, I thought why not comment on my own company blog? Both posts offer important insights, but the overall advice is largely reactive. The personal suggestions made […]