DocuSign Inc.

A Snap Solution to Energize Attendees

[sharethis]Branded MerchandiseDocusign enlisted Trims to create a device that could energize attendees and drive traffic to an evening “partner showcase” at the same time. Trims’ devised a silicone rubber bracelet that accommodated a series of branded “jibbits” carved with the logos of various showcase partners. Attendees had to collect at least 4 jibbits from vendor booths in order to gain access to a coveted, after-hours event at San Francisco’s famed Ruby Skye. The idea worked like a charm with showcase traffic increasing exponentially.

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