Can you list five synonyms for swag? No? Well, I’m happy to do it for you
swag
/swag/ Noun : loot, booty, spoil, prey and plunder
Shouldn’t the substance of a meeting be the main swag? Generally attendees pay hundreds of dollars to attend a conference with the goal of learning about new products, partners and best practices. So why hand out random “stuff” just because it has your name on it? Unless you are at a winter meeting in Seattle, why give umbrellas? And if your conference isn’t taking place at the beach or around a pool, why give flip flops and Frisbees?
So rather than offer a specific list of “swag” suggestions like those in the blog post that became the catalyst for mine, I would encourage readers to be more strategic in their choices by making sure that
- Every item selected should be relevant and in some way enhance an attendees’ overall experience (of the conference, the host company and its partners)
- Products should have a direct tie in to event messaging and/or a larger marketing campaign
- Decoration and packaging should be expertly executed and reflect a thoughtful, thorough marketing process
- Delivery should be well timed to coincide with event activities (key notes, after hour gatherings, partner showcases, survey participation)
Have a marketing dilemma or question? Feel free to call me or speak with any member of our experienced marketing team.
