The Challenge:
Quinn Emanuel Trial Lawyers, the top “Intellectual Property” firm in the US and the world’s leading “Business Litigation Firm,”* recently came to Trims seeking our expertise on culturally sensitive business gifts. They were in need of a “quintessentially American” product to be used as a leave behind and/or follow-up gift upon the conclusion of each overseas meeting.
* American Lawyer 2010
The Solution:
Trims suggested they make Apple®, the nation’s most Iconic home grown brand, their signature gift. To each branded Apple® Touch, Nano or Shuffle, Trims downloads a specially selected playlist and includes a custom branded CD in matching sleeve. All gifts are specifically gift wrapped in custom packaging to suit the cultural tastes of the host country—most recently red boxes and gold ribbon for gifts delivered to China.
Is your company looking to expand business relationships abroad in 2011, but unsure of proper business gift giving etiquette or international protocol? Trims is here to help via email: info@trimsunlimited.com or by phone: 877-481-8864.
