Susan Roth

President and CEO

Raised in New York, Susan moved to Southern California to finish college and teach. In 1985, she left the classroom to replace her mother at the helm of Trims Unlimited, Inc., then a NYC based personal shopping service. A pioneer in “experiential marketing, with a reputation for satisfying top prospects and decision makers, the company’s expertise soon came to the attention of IBM and Oracle Corporation.

For over two decades, Trims has been collaborating with CMO’s and their marketing teams to help develop strategy fueled incentives that not only build branding, but bolster business with key customers and partners.

Regularly named one of the nation’s top woman owned businesses, Trims has been recognized by INC 5000, the Los Angeles Mayor’s Office, the California Governor’s Office and the Small Business Program at Harvard University.

Susan lives in Los Angeles with her husband – together they share twogrown children and a beloved, rambunctious German Shepherd puppy named Ghilly.